Rust College Public Relations Customer Service Plan

The Rust College Office of Public Relations exists to ensure the exchange of information
so that the College's mission, program and goals are understood, appreciated and supported. Additionally, we strive to be an integral component of the College's efforts to improve student retention.  By promoting their achievements and recognizing their accomplishments, we provide them with the encouragement and motivation to persevere and complete their education. 

The primary responsibilities of Public Relations are designed to foster close relationships with members of the news media and the public which we serve; to enhance internal communication on campus with students, faculty, staff and alumni; and to maintain the visual and editorial identity of Rust College through the production of quality publications and promotional materials.

Key Areas of Responsibility

• Public information and media relations
• Internal communications (including the President’s Annual Report, and The Sentinel, the alumni newsletter, and the Campus NewsBriefs)
• Photography, website and graphic design support
• Marketing, fundraising support and special projects

The Office of Public Relations seeks to interpret Rust College to its various constituencies and represent Rust College in the community. Through the Office of Public Relations we attempt to continually build better understanding and support for Rust College.